The market intelligence firm International Data Corporation (IDC) has released its Q1 report for 2012 and it shows that Android tablet sales fell more than the firm expected. IDC's Worldwide Quarterly Media Tablet and eReader Tracker reported 17.4 million units sold for the quarter, nearly 68 percent of all tablets sold, though, were Apple iPads.
"Apple reasserted its dominance in the market this quarter, driving huge shipment totals at a time when all but a few Android vendors saw their numbers drop precipitously after posting big gains during the holiday buying season," Tom Mainelli, research director, Mobile Connected Devices at IDC said in the company's announcement. "Apple's move to position the iPad as an all-purpose tablet, instead of just a content consumption device, is resonating with consumers as well as educational and commercial buyers. And its decision to keep a lower-priced iPad 2 in the market after it launched the new iPad in March seems to be paying off as well."
According to IDC, Amazon's tablet sales fell in the quarter, allowing Samsung to rise to the number two position among tablet sellers.
"We expect a new, larger-screened device from Amazon at a typically aggressive price point, and Google will enter the market with an inexpensive, co-branded ASUS tablet designed to compete directly on price with Amazon's Kindle Fire. The search giant's new tablet will run a pure version of Android, whereas the Fire runs Amazon's own forked version of the OS that cuts Google out of the picture," Mainelli said.