Wednesday, June 20, 2012

Future PLC issues string of updates to its tablet replica editions for social networking & navigation improvements

Yesterday Bonnier issued a long list of updates for its iPad editions, today it was the turn of Future Publishing. Future, which had started so promising with its original Mac|Life iPad app, decided last fall to go the replica route, releasing over 50 tablet editions into the Apple Newsstand in October of last year.

Today the company issued over 60 updated iPad apps – hey, that has to be a record.

Some of the magazine apps to be updated include Guitar Aficionado, Guitar Legends and Guitar World Magazine, as well as The Knitter and Simply Knitting. Also updated is the newer, replica edition app for Mac Life Magazine.

The company had decided to go this route in order to create individual branded apps in bulk – they had previously been selling replicas exclusively through Zinio. According to Future's Mike Goldsmith, the company would go replica, evaluate their success, then decide which magazines would get native design apps like the one created for Guitarist.

The problem with the approach is that the enhanced editions are priced above the price of the replica edition – though both versions are below the cost of print.

Since the mass launching of replicas Future has put out an interesting tablet edition for Cycling News (see here for original post).