Monday, June 18, 2012

Huffington Post's new tablet-only magazine gets a little marketing boost from Apple inside the App Store

If you want to get a little marketing push from Apple inside its App Store it helps to be a major brand - and that, apparently, is what The Huffington Post is now.

Huffington., the tablet-only digital magazine from The Huffington Post premiered last week and today Apple has included the new app in its group of publications being promoted in the Newsstand section of the App Store.
in addition to Huffington., Meredith's Better Homes and Gardens, Condé Nast's The New Yorker and The New York Times, as well as a general "New Magazines Added" section for Time Inc. are all promoted this morning.

Marketing support from Apple is a huge boost, if only because of the mess that is the App Store. A redesign and reorganization of the App Store and the Newsstand, in particular, are expected with the next version of iOS to be released this fall.