Thursday, June 7, 2012

Nina Link announces she will be stepping down as President and CEO of the MPA

After 13 years in her role as President and CEO of the Association of Magazine Media (MPA), Nina Link says it is time to go. Link will leave her post at the end of the year.

Nina Link’s extraordinary vision and thought leadership have guided the magazine industry throughout her 13-year tenure as President and CEO of MPA,” said Michael Clinton, Chairman of the MPA Board of Directors of Hearst Magazines. “She’s been tireless in her efforts championing the strengths and vitality of magazines to the advertising, technology and financial communities as well as the press.”

Recently TNM spoke with Link about the MPA's new voluntary guidelines for tablet magazines. Those guidelines attempt to establish metrics for evaluating digital magazines including total paid, number of readers per issue, total number of sessions per issue, total time spent per issue and average number of sessions per reader per issue.

"As member companies have gotten more and more active with the Newsstand and selling subscriptions," Link said in a TNM interview back in April, "there was more and more of a need to have advertising support the tablet platform, to bring some clarity and understanding of what the experience is for readers on this wonderful new tablet platform, as well as what language we should be using to describe this experience – because there were so many different words that were being used to describe the same things on both the publisher's and advertiser's side, to bring some consistency in reporting."

Link joined the magazine trade group in late 1999 from her position at Sesame Workshop where she was group president.

With the announcement the MPA has a good deal of time to name a replacement. Like many other media groups, it is possible that the MPA will try and find someone with background in digital, though hopefully with experience at a major magazine publishing company, as well.