Thursday, June 14, 2012

Time Inc. moves its magazine properties into Apple's Newsstand, now offering monthly & annual subscriptions

Time Inc. has made a change of direction, moving its magazine apps from a stand alone position into the Apple Newsstand. The magazines will also now start to offer subscriptions, as well.

Prior to the move, Time Inc. has used the App Store as a way to promote single copy sales. With the move into the Newsstand, Time Inc. is following the pack by going after digital subscribers.
Individual issues will still cost $4.99 for Time Magazine, but now readers can subscribe for $2.99 per month or $29.99 on an annual basis.

Print subscribers will be able to sign in and access their issues for free, something many other publishers are not doing.

One would assume this would be good news for digital readers, but the early reviews still point to one other problem: Time Inc. has not yet adjusted for the new iPad, continuing to offer their digital magazines at the old, lower resolution.