Tuesday, July 31, 2012

Architectural Digest: A second new tablet edition released from Condé Nast Digital today

A second new tablet edition has been released today by Condé Nast Digital (the first being Lucky Magazine) with the release of Architectural Digest for the iPad.
The app is pretty much identical as the new app for Lucky Magazine in that the digital editions can be read in both portrait and landscape with completely native tablet article design.

For me, the design works even better for Architectural Digest. The ability to use slide shows and to include video can be used in the future to create some very compelling content in the future. It will be up to the editors to think of the tablet edition from the beginning with visualizing future issues.

There is one strange quirk to the app: while the app and the issues work in both porttrait and landscape, the store page in only in portrait.

Like previous tablet editions, Condé Nast will allow print subscribers to log into their accounts to access the digital issues. Digital subscribers are offered a monthly option at $2.99 per month, or an annual subscription at $29.99 – not surprisingly quite a bit more than the rates for Lucky.

Individual issues can be bought for $5.99.