Friday, July 6, 2012

British Journal of Photography's new iPhone edition: tailored design uses the new version of the Mag+ platform

Yesterday Map+ released a new version of its platform – see here. Version 3.5 is a jump from 3.2, the company says, because of the significance of the update. The new version allows users to export their work for multiple platforms, and for the first time, allows designers to create a native iPhone app, as well.
One of the two apps already released using the new version of the Mag+ platform is from the British Journal of Photography. The publication had previously released a very nice iPad edition using the Mag+ platform, but late last month released its first iPhone edition.

BJPhoto: iPhone Edition is not simply a replica of the iPad edition, but a natively designed app that gives readers who want to access magazine content on their iPhone an easy to read and navigate version, appropriate for the device being used.

The app and its content is free to access, so the app is the perfect way for developers and publishers to check out the platform's advantages. The results are impressive and should encourage magazine publishers to reconsider some of their previous replica edition attempts for mobile.

Left: the menu page seen at the app's opening; Middle: the navigation instructions; Right: articles typically open with a graphic and headline, though the photographs most often take up the full screen.