Friday, July 6, 2012

Celebrate a Scot in the Wimbledon final with a wee dram, or Unfiltered from The Scotch Malt Whisky Society

The Brits are celebrating the fact that for the first time since 1938 a Brit will be in the Wimbledon final – of course, the Scots are pointing out that Andy Murray is really a Scot.
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No matter, Murray is in, so congratulations.

And as if on cue, Connect Communications Ltd. has released an iPad edition of Unfiltered, the magazine from The Scotch Malt Whisky Society, which the app description proudly says is "the world's finest bottler of single cask, single malt whisky."

Well, we'll have to have a few glasses to see if that claim is true.

In the meantime, the iPad edition of the magazine is out and readers can be assured that the digital edition is native, and well done.

The app offers a short sample issue, which you can see below in the video (I was in such a hurry to get this post up I didn't realize I was creating a video of the sample, not the entire issue.)

Unfiltered is a quarterly a single issues can be accessed for £3.99 (US$5.99). The app description says a six-month subscription is available for £7.49 (US$10.99), but that doesn't make much sense if the magazine is a quarterly (what do you get, one and half issues?).

Enjoy Murray's victory with a glass of your favorite Scotch, and an issue of Unfiltered on your iPad - and don't think about what he faces in the final (Roger Federer).

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