The founder of paidContent, Rafat Ali, has launched a new website that seeks to be the go-to place online for 'travel intelligence.' The introduction pages for Skift.com says it is "a B2B news and info site for the travel industry," but Ali told paidContent that he hopes to reach consumers, as well.
Missing from the introduction, though, was any mention of other digital media – mobile and tablets, in particular. Because of this, Skift already seems a bit old fashioned – though maybe there are plans in these areas.
If not, it would be a major blunder. The travel media world is, by definition, mobile, and business travelers will want their information on the platforms they use while travelling. A website might reach travel professionals sitting behind their desks, but Skift.com competitors surely would recognize the importance of mobile in reaching both business and leisure travelers.