Wednesday, July 11, 2012

New Nielsen report looks at advertising in Q1 from a global perspective, sees print's continuing weakness in Europe & North America, strong Internet gains in Europe

The latest Nielsen Global AdView Pulse report, which looks at worldwide ad trends in the first quarter of this year, finds that Internet advertising continues to be a bright spot, with growth of 12.1 percent, with Europe, Latin America and the Middle East and Africa reporting double digit growth in the category.

While newspaper advertising actually recorded a modest 3.1 percent increase over the same period one year ago, declines were seen in both North America and Europe. Magazine ad performance was even worse, decline 1.4 percent overall, with North America and Europe again recording the biggest declines.

The Nielsen report uses a number of external data sources in order to gather its global information, and covers television, radio, cinema and outdoor advertising (in addition to print and Internet).

The summary report can be downloaded for free at the Nielsen website upon registering.