Wednesday, July 25, 2012

Onswipe brings its touch platform to the Kindle Fire; Bonnier, Vibe and others launch similar looking sites

Onswipe announced yesterday that it had added support for the Kindle Fire to its touch platform, landing publishers such as Bonnier, NewBay Media, Vibe and The Investing Channel.

Onswipe's usual box shaped web design can be seen here with the website for Vibe, though as you can see on TechCrunch's report on Onswipe, the website for Cycle World looks almost identical.

“The web wants to touched and shared. Our Kindle Fire support opens up touch to a whole new audience that will get to experience the web as it should be,” said Jason Baptiste in the company's announcement.

Onswipe and other HTML5 solutions for tablets tend to blur individual branding efforts into the same look and feel. But for those publications that remain heavily dependent on Flash for this design, these types of web solutions are a godsend.

In other cases, for instance the website for Cycle World, touch solutions seem totally unnecessary for the iPad versus the publications main website. On the iPad, the design is reduced to a collection of boxes, with the desktop sites two advertisers, and one house ad for subscriptions, missing.

Vibe's design on the iPad, however, is much more attractive than Cycle World's boxy look, though again the advertising is missing from the design – another sign, no doubt, that the revenue folks are either out of the loop when it comes to decisions regarding digital media, or are missing in action.