I have not been a huge fan of the WaPo's current strategy with its main tablet edition, which I feel pretty much unnecessarily duplicates its website.
But the company launched an app for its political coverage recently, WP Politics, and the app has a lot going for it. Last night an update was released which adds new features – just in time for the political season to heat up.
WP Politics is a free app to download, and most of the content inside is free. The app, though, has a "premium" strategy whereby users can pay a $2.99 subscription fee in order to access additional content. This includes a premium "Insider’s Corner” that includes politically-oriented blog content such as Ezra Klein’s Wonkblog and Chris Cillizza’s The Fix (though I assume this is available for free online).
The app description promises future premium content in order to lure subscribers, though this should have been thought through a bit more before launch of the app.
The update brings in some nice new features:
- General Election Polling and Projections Map -- includes state-by-state projections and analysis from The Fix, in addition to comprehensive polling data, 2008 results, and "Good to Know" facts for every state.
- Customizable MyMap -- enables users to create up to 5 state by state prognostications, showing how each state’s vote impacts the race to 270 electoral votes.
- General Election Candidates-on-the-Issues Tool – plots Obama and Romney’s current and former stances on top issues, and offers video clips of the candidates speaking about each issue.