Thursday, August 30, 2012

Amazon opens new app stores in the U.K., Germany, France, Italy and Spain in front of new Kindle launch

A visit to will reveal that the Kindle Fire is no longer available for purchase (at least not a new one), as the giant online retailer is expected to announce new Kindle tablets next week at an already scheduled press event.

In preparation for what must be a roll out of new Kindles in Europe, Amazon has opened up app stores in the U.K. Germany, France, Italy and Spain. To access the store the consumer needs to download an app onto their device, something that can be a bit tricky on Android phones as user must revise their settings to allow for "non-Market applications."

Amazon's big selling point to Android users is that the app available in their store, versus Google Play, are tested before acceptance.

"We evaluate and test games and apps before making them available in the Appstore so we ensure customers have a great experience with the games and apps they purchase," Jim Adkins, Vice President of Amazon Appstore, said in the company's announcement. "Amazon has spent years developing innovative features that help customers find and discover the products that are right for them and have applied that know-how to the Amazon Appstore. We’re delighted to extend that experience to our European customers."
The name of the app stores Amazon have set up vary a bit from country to country: in Germany, France and Italy Amazon is using the name App-Shop, while in Spain it is known as Tienda Apps, and in the U.K. Amazon Appstore for Android. "Téléchargez l'app-shop Amazon pour téléphones et tablettes Android," reads the notice on the French site for Amazon.

While much of the tech world is writing about the possible growth in market share Amazon should enjoy with any wider launch of its devices, I think it is only a matter of days (hours) before we hear some analysts warn of the effect any wider launch of Kindles would have on Amazon's bottom line. Last year's launch of the Kindle Fire was touted by the retailer as boosting revenue, while also depressing profits.