Wednesday, August 8, 2012

Condé Nast updates its app for The New Yorker Magazine, adding a natively designed iPhone edition

Last night Condé Nast Digital updated its iOS app for The New Yorker Magazine, transforming the app from previously only for the iPad into a universal app, adding in native support for the iPhone (and iPod touch, of course).
Condé Nast, of course, has been working with Adobe Systems for its tablet editions, and with the addition of iPhone app solutions, can now start issuing updates to its portfolio of apps.

The update will allow iPhone users to sample the magazine on their devices as Condé Nast has opted to include a free issue with the download of the app.

The subscription model has not changed: monthly subscriptions are available for $5.99 per month, while an annual subscription are $59.99. (Don't forget, The New Yorker is a weekly.)

Print subscribers can log into their accounts to access the issues for no additional charge, and one assumes the same will apply for those who have subscribed through their tablets.

The iPhone edition is natively designed, and because of its text rendering will be a much smaller download. The latest issue weighs in at only 27MB.

Inside one will be able to read a digital edition designed for the platform, complete with specially designed advertising including a house ad of sorts for Adobe (see video below).

The reading experience is excellent, though I'll admit I don't enjoy reading on my iPhone nearly as much as I used to (I've become spoiled by the iPad, I suppose). But lots of iPhone users like to read on their devices and now Condé Nast will be able to reach those readers – and with a far superior product than those replica editions that are so dependent on pinch to zoom.

Look for lots more apps to go universal as many digital publishing platforms are now supporting iPhone editions – Adobe and Mag+ being two such companies adding support.

Here is a brief look at the updated app for The New Yorker, including part of the Adobe video found inside the latest issue: