Thursday, August 16, 2012

The Guardian creates a video to promote its 'Eyewitness'

The Guardian's photojournalism app, The Guardian Eyewitness, has been available for download since a month after the original launch of the iPad in April of 2010. Originally a completely free app, a recent update introduced a premium subscription plan which offers additional content.

The original app, if my memory serves me well, was single-sponsored by Canon. But despite almost a million downloads (according to The Guardian) the app has not exactloy garnered a flood of advertising support. Now the UK paper is attempting this modest pay model in hopes of generating some income from the pioneering app.

Now the paper has produced a video to sell the new features of the app. See for yourself: