While Amazon tries to battle all comers with its new Kindle Fires, Barnes & Noble appears content to go after a middle area – consumers who want an eReader that has the capacity for multimedia consumption, as well.
The book retailer today introduced two new models of its NOOK, a 7-inch NOOK HD with prices starting at $199, and a 9-inch NOOK HD+ with prices starting at $269.
The new models are available for preorder now with shipping scheduled for November 1.
Prices for the original NOOK Tablet have been reduced to $179 for the 8 GB model and $199 for the 16 GB model.
The new 7-inch NOOK HD sports an improved display with a resolution of 1440 x 900, with 243 pixels per inch, while the the NOOK HD+ has a resolution of 1920 x 1280 at 2645 pixels per inch..
B&N is concentrating its sales efforts on consumers interested mostly in media consumption, emphasizing its book and movies. The new NOOKs, however, will come with an new email app that supports Microsoft Exchange Active Sync.
Missing, though, is both connectivity other than WiFi and a camera. The absence of both no doubt allows B&N to keep its costs down and offer its new tablets at such low prices.