I normally wouldn't write about a new app such as Install Magazine, but thought it would be a good idea to once again call on Apple to create a program like iBooks Author but for magazine publishers.
Install Magazine is a bit like the nightmares I have concerning creating my own tablet magazine. As a former newspaper and magazine publisher I have basic InDesign and Quark skills. I can create a page layout, in other words, but you wouldn't want to see it print (or on the iPad).
The digital magazine is a series of single pages without any interactivity other than an embedded YouTube video and a few links. The magazine is supposed to be about mobile apps, and supposedly comes from someone who claims to be a developer, but really...
But let's not make fun of the effort here. Good job, well done, and all that.
The issue is that we're going to get many more of these amateurish looking digital publications until Apple gives us a solution as good as iBooks Author.
While Install Magazine is a freebee, another new digital magazine called MyPad Magazine wants to charge $6.99 per issue. It says the digital magazine covers such topics as "blogging from you iPad (sic)". The magazine looks like an informercial and really makes you wonder if Apple's CEO Tim Cook has instructed the app review team to let anything into the App Store so long as it has the potential to add another dollar to the company's bottom line.
Compounding the situation for citizen publishers seeking an inexpensive publishing solution is Apple's decision to default the sorting its apps by sales not release date. This makes it hard for new publishers to have their digital publishing efforts found inside the App Store. For now, maybe that is a good thing.