The Association of Magazine Media (MPA) has launched a new website design as its URL of www.magazine.org. The new site design is being touted as better showcasing "the strengths of magazine media and improve user experience on one of the most trusted destinations for industry data, trends, research, guidelines, events and more," the association claimed through its official announcement.
"We have greatly improved the information architecture and searchability of the MPA website for easier access to online resources magazine media brands need to help them navigate the rapidly evolving media landscape," Frank Costello, EVP/General Manager, said in the announcement.
Here is what the association says web users will find new or redesigned at the website:
- Insights & Resources: This section is a one-stop destination for quality research, data, trends, publications and guidelines pertaining to magazine media. Insights & Resources is also the online home of the Magazine Media Lab, which provides MPA members with a creative and productive environment for education, inspiration and digital innovation, and the popular Magazine Advertising Case Studies, a database of ad campaigns that ran in magazine media properties that have proven particularly effective.
- Industry News: MPA’s news page aggregates industry-related headlines—from MPA, member companies as well as external sources—in the form of press releases, blog posts, social media feed and press articles. The exclusive “MPA Daily News Roundup” members-only newsletter has been translated for the web, updated by its editors live throughout the day, with its archives incorporated into the site’s search.
- Advocacy Issues: MPA’s Washington office carries out a comprehensive governmental affairs program to promote and protect the interests of the magazine media industry in the nation's capital and the 50 states. A new website feature allows users to easily filter relevant documents and articles via issues such as advertising, consumer protection and postal policy.
- Events & Training: Over the course of the year, MPA offers a host of targeted conference and professional development seminars that serve to educate and empower magazine media professionals on a variety of areas, from the print to the digital aspects of the business. The site continues to offer a full-year calendar as well as online registration.