Wednesday, October 31, 2012

App Life Magazine puts a spotlight on the digital publishing platform used to create it, it might regret that

For most digital publishing platforms, the best sales tool they to convince publishers to use their platform are the actual titles published using their system. Mag+, for instance, could point to the Bonnier titles like Popular Science that used the platform in order to convince other publishers to give it a try.

Another good idea is to put out your own apps and your own digital magazine in order to show off what your platform can do. Sometimes this is a great idea, other times it might lead to results you did not anticipate.
This morning a new digital magazine appeared in the Apple Newsstand from Tablisher, Inc., which although it does not say it, appears to be really TapEdition, a digital publishing platform. This is the third app released under the name Tablisher, the first two were the TapEdition Brochure and the other was a publiscation for Chabad Yale Building Campaign.

The new digital magazine is called App Life Magazine and actual magazine publishers would feel it is generous to actually call it a magazine as it is only six pages in length. As it was created to promote the platform the app and its content is free to access.

The editor of the new digital magazine is Sean A. Foley, whose LinkedIn page lists as a sales person at TapEdition. This is his first job listed after graduating from St. John's University.

If the digital publication is supposed to show TapEdition in a good light... well, I'll leave that up to you.

It should be pointed out, however, that the new app is universal, but as you can see above-right, the iPhone version does not account for the screen size of the new iPhone 5.

In essence, TapEdition is another of those replica makers. What you get, if App Life is an example, is very basic indeed. But TapEdition is not a low cost (or no cost) solution. The cost to produce a monthly magazine using TapEdition is $7,000 per year, weekly will cost you $13,000.

Normally I only produce a video of the first few pages of any digital magazine. But in this case, I reached the end so quickly that I couldn't avoid showing you the entire digital publication.

The digital magazine is rudimentary at best. The issue is supposed to contain an audio file, though I could not get it to work. There is a video, though why it was included is a mystery.