Tuesday, October 23, 2012

Sun-Times releases digital magazine for its Chicago Bulls coverage, though app released without issues available

The Chicago Sun-Times is continuing to release digital only products into the Apple Newsstand to take advantage of the new opportunities to reach readers. Its newest digital magazine will feature its coverage of the Chicago Bulls, the app being called Bulls Extra by Chicago Sun-Times.

The new app is the fifth iPad app for Sun-Times Media, and the second to be released recently. Bears Extra was released in early September to house its coverage of the Chicago Bears (see post here).

The new app seems to show the commitment the new owners, Wrapports LLC, have towards launching new digital media products.
The new app, however, has been launched without any live issues to be found inside. Since it is hard to be sure when an app will make it through Apple's app review system, this sometimes happens. But if the new digital magazine is anything like its Bears app, the publication will be built using the Mag+ platform.

Unlike its competitor in the Chicago Tribune, which is also using the Mag+ platform to create digital magazines, the Sun-Times is offering its digital magazines free of charge. Readers can find the digital magazine app in Apple's Newsstand and can subscribe to both Bulls Extra and Bears Extra free of charge and have their issues download automatically to their iPads.

1 Comment:

Viking Warrior said...

This latest offering from the Sun-Times shows they understand what their audience wants. Looking forward to more innovation from the Sun-Times