Friday, October 19, 2012

The Chicago Tribune sends out email promotion for its new metered paywall, spells out in further detail what subscribers will get for their new digital subscription

My two biggest criticisms of the new way the Chicago Tribune announced to readers its new metered paywall were that it appeared to insult their own readers, and it did not attempt to sell the paywall by telling readers what would be in it for them.

This afternoon the paper sent out an email promotion to its current subscribers who are not buying the seven day a week print edition.

"As a valued print subscriber, we want you to be among the first to know about the exciting enhancements coming to chicagotribune.com," the promotion reads.

For $.49 per week, the offer continues on will get the following:
  • Full and unlimited access...
    to chicagotribune.com including exclusive Tribune storytelling and insider sports coverage
  • Premium Content...
    from trusted sources like Forbes, The Economist, Variety and others
  • Unlimited Tribune e-book downloads
  • Digital replica of the daily newspaper
  • Free access to Tribune apps
  • And more...
This is pretty good, certainly a move in the right direction.

The Trib's new metered paywall allows readers to access content on the paper's website, but upon reading five "premium" online stories kicks in. The big variable is what the paper decides to label "premium". The promotion piece, and its previous online story about the new paywall, emphasizes content coming from other sources such as The Economist, though investigative stories were mentioned, as well, in the original online announcement.

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