The egos at the Tribune Company appear to be a bit out of control. Today the paper announced that it would be charging $14.99 per month for access to "premium" content on the newspaper's website, about the same rate as the New York Times. The metered paywall goes up November 1.
Once again, in an announcement for the new paywall, the company referenced other newspapers (specifically, the NYT) in its announcement. "The free ride is over for online users of the Chicago Tribune," read the paper's own report. (Nice, its readers are considered freeloaders.)
"After launching the new chicagotribune.com in June, we spent the ensuing weeks studying the digital habits of our consumers through their free online registration and direct feedback," Bill Adee, vice president for digital development and operations at the Chicago Tribune, said a memo announcing the paywall. "Based on that data, along with price testing, we have put together what we call the digitalPLUS package."
This paywall, unlike most others, will nto be very porous unless editors limit the number of stories consider "premium": users will run up against the paywall after only clicking on five premium stories per month.