Back in May of last year the beverage company Red Bull launched a magazine and a digital equivalent as a way of promoting its brand – it's theme is adventure. That first issue, seen here, featured S.F. Giants pitcher Tim Lincecum on the cover and was also distributed in print form in some newspapers. The magazine is now published in four editions – English, French, German and Spanish and I haven't seen a print copy since that first issue.
The new issue is November 2012 and some things have changed a bit. The digital edition is now landscape only (and has been for a while) and the app adopted Apple's Newsstand when that feature was introduced last year. As a result, the back issues do not go all the way back to that first May/June 2011 issue.
Video and animation is a big part of the digital magazine, as you will see in the short walk-through see below. I had some technical problems, so only one feature can be seen here, but you'll get the idea.
If there is one thing I find pretty amazing is that the download is now only 190MB, reduced certainly by the use of one orientation only. But it is quite a change from the large file sizes originally seen. The app and the issues found inside remain free to access.
The iPad version of the U.S. magazine, The Red Bulletin US, was updated today to bring in an attractive new library page.
There is also an Android version of the magazine, but unlike its iOS cousin, it has gotten bad marks inside Google Play, with at least one reviewer asking if the app is compliant with the latest version of Android – platform fragmentation being a continuing issue with the platform for all developers. The only version found inside Amazon is the print edition, and that will cost you $12 if you subscribe.