Wednesday, October 10, 2012

The WSJ launches an invitation-only ad exchange that allows real-time budding across web network

The Wall Street Journal Digital Network this morning announced that it would be launching a private ad exchange for its web properties. WSJ AUDEX will be an invitation-only exchange that will offer real-time bidding for its its sites WSJ.com, MarketWatch.com, Barrons.com and SmartMoney.com.

The WSJ is working with The Rubicon Project, as well as three buying platforms, Cadreon, Proclivity, and Vivaki's Audience on Demand.

"The Wall Street Journal Digital Network offers advertisers access to the highest quality audience online and across multiple emerging platforms, and WSJ AUDEX allows us provide further targeting of that audience based on our unique first-party data," said the chief revenue officer for The Wall Street Journal, Michael Rooney.

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