Monday, November 26, 2012

1100 Media releases tablet edition for Scottsdale Magazine, reformatting editorial pages for the iPad

My minimum expectation of any self-respecting art director is that they would insist that any digital editions created would have their editorial pages reformatted for whatever device the reader will eventually use to read the magazine. The argument used would be simple: let's makes sure our readers can actually read our new digital editions.

That simple principal is what 1100 Media is using for its new tablet editions. During the Thanksgiving Day holiday the city/regional publisher has released a new tablet edition for Scottsdale Magazine, the twelfth app to be found inside the App Store.

1100 Media is taking a minimalist approach to tablet editions: the new digital magazines look a bit like replicas in that they are portrait-only designs with very little interactivity. There are no scrolling text boxes, no scrolling within stories, etc.

But the content to be found here has been reformatted for the iPad's display, making it easy to read without resorting to pinch-to-zoom. A few interactive tricks are employed, such as slideshows, and in on one case a cute little animation/video.

It works. That is the important thing. It works.
It's fun to flip through some digital magazines that employ all the bells and whistles that the platform can offer an adventurous art director or developer, but this approach is not right for every magazine and every publisher.

Scottsdale Magazine is a free download inside the Apple Newsstand, and individual issues and subscriptions are available free of charge, as well.