That simple principal is what 1100 Media is using for its new tablet editions. During the Thanksgiving Day holiday the city/regional publisher has released a new tablet edition for Scottsdale Magazine, the twelfth app to be found inside the App Store.
1100 Media is taking a minimalist approach to tablet editions: the new digital magazines look a bit like replicas in that they are portrait-only designs with very little interactivity. There are no scrolling text boxes, no scrolling within stories, etc.
But the content to be found here has been reformatted for the iPad's display, making it easy to read without resorting to pinch-to-zoom. A few interactive tricks are employed, such as slideshows, and in on one case a cute little animation/video.
It works. That is the important thing. It works.
Scottsdale Magazine is a free download inside the Apple Newsstand, and individual issues and subscriptions are available free of charge, as well.