The tablet platform opens up incredible opportunities for custom publishing. Companies without their own branded magazines may well be open to a tablet magazine because of their interactivity, their ability to drive direct reader response.
Those companies currently involved in custom publisher, therefore, would be wise to enthusiastically jump into the platform before start-ups steal their customers.
ACP Custom Media, the custom publishing division of Australian publisher ACP magazines, recently sold to German publisher Bauer Media Group, is meeting the needs of its current customer Coles Supermarkets by launching a tablet edition of its print magazine.
Coles Magazine (U.A. App Store link) was updated a couple of weeks ago and the latest issue available is the new December issue. The app has been very positively received by readers inside the Australia App Store, and for good reason, the app edition is a very well designed and conceived native tablet edition.
Coles Magazine is distributed within the store locations so it can claim to be the most widely distributed food magazine in Australia, with 15 million copies.
The app edition uses the Oomph platform from Australian technology company Mogeneration. Both the app and the issues inside are free of charge, as you would expect from a branded magazine.
The December issue appears, at first blush, to be a slow download as the app does not reveal to the reader the size of the incoming issue, but looking inside settings one can see that the December issue is around 360 MB, so that download actually was fine.
The magazine can be read in both portrait and landscape, though the opening animation will only play if you have your iPad in portrait (which is why the video below shows portrait, have to have that music!).