Tuesday, November 20, 2012

Amazon updates its apps to help holiday shoppers track their gift packages, launches Santa wish list iPad app

If you were like me, you grew up in a home where the arrival of the Sears and other retail catalogs around Thanksgiving Day meant that the Christmas season had arrived. I would leaf through those massive catalogs in search of goodies to beg my parents to buy.

Now retailers send catalogs monthly or even more frequently, so the thrill and anticipation is no longer the same. Today we have Amazon.

So it should come as no surprise that the nation's larger online retailer would find a way to drive its holiday sales though a more modern method of promotion – the app.
Today Amazon updated its universal iOS app, Amazon Mobile, to add some important new features for those shoppers concerned that their gifts arrive in time. In addition to some bug fixes, the app uses push notifications to send out alerts concerning deliveries.
Stay up to date on where your holiday gifts and packages are with delivery alerts. Turn on push notifications to get alerts on when your package ships from Amazon and when it’s delivered. Plus get a daily notification for lightning deals. – App description
Amazon also recently launched a new app for the iPad called Amazon Santa which lets children and parents "create personalized, holiday wish lists to share with Santa, and your friends and family."

It's way too late to complain about the commercialization of Christmas, so let's just marvel at the fact that only a couple Christmas's after the launch of the original iPad we now are in a position where we are communicating with Saint Nick through a tablet. I wonder when the first app will launch that will allow our kids to FaceTime with the bearded fellow?