The digital business analytics company comScore today released their estimates on Cyber Monday sales, stating that sales on November 26th will hit $1.465 billion, an increase of 17 percent.
While consumer electronics sales grew a very healthy 24 percent, according to conScore, the big winner were those selling digital content and subscriptions – this category grew by 28 percent, according to comScore.
"At the time and for several years afterward, Cyber Monday was often misconstrued as the heaviest online spending day of the year, when in fact it barely cracked the top ten days of the season. However, with the passage of time, the day grew in importance as a result of an increasing number of retailers offering very attractive deals on the day and extensive digital media coverage making sure that consumers were aware of them. As a result, Cyber Monday has assumed the mantle of top online spending day for the past two years – a trend we expect to hold once again in 2012," Fulgoni is quoted in the comScore announcement of their findings.