Wednesday, November 21, 2012

Macy's partners with MyCityWay to create a feature filled mobile app for the Macy's Thanksgiving Day Parade

There is only one holiday that Americans enjoy more than Thanksgiving Day (that would be Casimir Pulaski Day, of course), so that means that I will have to bid my loyal TNM readers adieu for the week while I travel and begin the process of ruining the holiday feast (I always do the cooking, or at least most of it).

Thanksgiving Day used to mean family, the Macy's Thanksgiving Day Parade, and really bad yams with marshmallows. The marshmallowed yams are generally gone now (here's hoping your household is free of them), but they have been replaced with three, count them, three NFL games on television.

Now I'm originally from Detroit, so Thanksgiving football is part of the holiday. But three games? Come on.
The Macy’s Thanksgiving Day Parade still is around, however, but now that we have entered the app era there is a need for an iPhone app. Macy's has complied with Macy’s Thanksgiving Day Parade® 2012.
If you are attending the parade in New York you might think that having an iPhone app is a little ridiculous. You will change your mind, though, when you discover the app lists all the nearby restrooms. That has to make this an essential download!

The app also has subway maps, dining locations, nearby coffee shops (it might be cold out), weather forecasts, and more. It's quite an app, and its free.

Macy's partnered with MyCityWay to create the app, which one must admit is quite a tour de force, though users will be the final judge starting tomorrow.'s