Friday, November 16, 2012

Morning Brief: The ABC rebrands its self as the Alliance for Audited Media; Future PLC issues a boat load of app updates for its magazine titles; Condé Nast says it is averaging 540,000 digital circulation a month

Happy Friday, I certainly hope it is warmer where you are than here in Chicago. It's not even Thanksgiving yet (that's next week), and already we're freezing our tails off.

Yesterday the Audit Bureau of Circulations (ABC) unveiled a new name and look, a makeover for the auditing organization as it tries to adjust for the changing world of publishing. As of yesterday, the ABC is now the AAM – the Alliance for Audited Media.

"The ABC brand has served our organization and our industry well for nearly 100 years, but this represents much more than a name change," said Michael J. Lavery, president and managing director of the newly named Alliance for Audited Media. "With advancements in the media industry and the progress our organization has made in developing new digital audit services and cross-media expertise, we felt it was time to refresh our brand to better reflect our strategic role in the new world of media."

The AAM will release its newest digital publishing survey in December, but yesterday previewed it, reporting that 90 percent of AAM publishing members now provide content on digital devices like such as tablets and smartphones, up from 51 percent two years ago.

The AAM also announced yesterday that it had conducted an audit of the Adobe Digital Publishing Suite's analytic processes and key metrics. Honestly, I have absolutely no idea what that means, and I doubt they do either. I guess this is the equivalent of putting the Good Housekeeping seal of approval on the platform – not that anyone was holding their breath over this.

"The certification confirms the platform adheres to industry standards for interactive content measurement processes and delivers the transparency that’s so necessary in digital and mobile advertising today," said Eric John, vice president, AAM digital services.

OK, right. Got it (I think).

it's tough enough managing a couple of magazine apps, but I can't imagine what it would be like to issue 60 app updates over a 24 hour period. But that is what Future PLC did.

The U.K. publisher issued 60 updates for its mostly universal iOS apps including updates for Mac Life Magazine and Photography Week. If you think I intend to list all of app updated here you're crazy.

The updates were issued to finally bring the apps support for iOS 6 and also the iPhone 5's larger display. All the app updates mention the added iPhone 5 support, even when, in the case of Photography Week, for instance, it is not a universal app – a sign that doing updates in bulk may not be a good idea.

Most of Future's apps are simple replica editions, a decision that was made, I suppose, because of the sheer number of titles they publish.

But apps like Photography Week is designed specifically for the iPad, so it is worth taking a closer look at, which I will do later today.

WWD reported yesterday that Condé Nast is averaging a monthly digital circulation of 540,000 issues across all tablet devices – this includes single copy sales and subscriptions. WWD is a Condé Nast title, by the way.

Condé Nast said that Cosmopolitan is leading the way, averaging 186,000 in digital circulation for the firs six months of 2012, with Wired averaging 69,000, The New Yorker 44.000.

It is hilarious to look back at the articles published at the end of 2010 which claimed that magazines were failing on the iPad. In December of 2010 WWD reported on Condé Nast's iPad circulation up to that point and described it as slumping. The original iPad was, of course, only released to the public that April.