Wednesday, November 28, 2012

Time Inc. launches centralized digital video unit, brings in Meredith's chief video officer, J.R. McCabe, as Senior VP

Speaking of video for tablet editions... Time Inc. this morning announced that it will be creating a new centralized digital video unit, tasked with the job of managing digital video production for the Time Inc. brands. Leading that new unit will be J.R. McCabe, brought in from Meredith Corporation where he held the title of VP/Chief Video Officer, National Media Group.

McCabe gets the title of Senior Vice President, Video and will report into Todd Larsen, Executive Vice President and Group President, News and Sports at Time Inc., who will lead the new unit for Time Inc.

"This is a growth priority for Time Inc. and we’re investing in people, capabilities and studio space," said Larsen in the announcement. "Digital video is one of the fastest growing categories for advertisers and with our scale and breadth of quality journalism; we think we can make an impact. We also think we can bring our brands to life for consumers in compelling ways with signature digital programming."

McCabe's background is television sales. Prior to joining Meredith in 2006, McCabe was with CBS Paramount Television in New York where he was in charge of the Eastern regional syndication sales team.

Larson was brought in from Dow Jones & Company in September was he served as president before resigning in June of this year. He was at Dow Jones for 13 years, but was passed over for the CEO job there with the hiring of Lex Fenwick.

The move brought the news and sports groups back together which may prove useful for a time as new digital units are created that can serve both groups – whether they stay together for long is an open question.