Friday, November 30, 2012

Update: Crain's Chicago Business; Chronicle sports writer promotes the 49ers iPad edition inside column

Earlier this Crain Communications released a new app for Crain's Chicago Business into the Apple Newsstand (see original post here). The new states that it is powered by Redpoint Technologies, which gets ample credit in the "About this app" section of the new tablet app.

In my post I said that the app was "developed by Redpoint Technologies" – that prompted an email today from Aris Georgiadis, Assistant Managing Editor at Crain's Chicago Business.

"I just wanted to note one thing: The review implies that we turned over the development to Redpoint (excellent partners, by the way) and waited patiently for them to give us an app. That could not be further from the truth," Georgiadis wrote me.

"The bags under my eyes and the new patches of gray hair are not only from my 4-month-old son but from developing this app. We have a great digital team at Crain’s and we worked very hard on this product. To imply otherwise is simply incorrect."
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So I stand corrected.

I would think that this good news in that, since the app was developed in house (in partnership with Redpoint Technologies), we can then expect any upcoming tablet edition for Advertising Age, another Crain title, to be more than simply a replica edition, as well. We'll see if the digital team at Crain follows the model set by this app for Crain's Chicago Business and creates an app that combines access to the website content plus the print editions as this app does.

AdWeek, AdAge's rival, launched a hybrid tablet edition back in October (see post here). That tablet edition is solely dedicated to offering a digital edition of the print magazine. The app charges $4.99 per edition, or subscriptions at $7.99 per month or $79.99 for an annual subscription.



It's almost the weekend and at this time of year that means football, both pro and college.

Reading a column this afternoon by Ann Killion of the San Francisco Chronicle I couldn't help notice how she ended her story on Alex Smith (the 49er QB who following a concussion has apparently lost his starting job).

After writing about Smith and his feelings about losing his starting role to Colin Kaepernick, Killion segues into a preview of an interview to be found inside the Chronicle's iPad magazine containing the paper's 49ers coverage, 49ers Insider.

"Friday's edition of the 49ers Insider digital iPad magazine features an interview with Hall of Fame quarterback Y.A. Tittle, who was involved in one of the 49ers' early quarterback controversies, beginning in 1957 when the team drafted John Brodie and culminating in Tittle's trade to the Giants in 1961," Killion writes.

Killion goes on to give more details and ends with "To read the complete story, download the iPad magazine, which is free for home-delivery subscribers, at bit.ly/Q7x8P8."

That shortened URL was not live, which means this was all for the print edition of the paper and was simply posted online without changes.
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Many reporters are a bit quesy about promoting other products, but Killion was not even promoting her own story in the tablet-only magazine but one written Graham Womack.

Nonetheless, I loved seeing the tie-in, though I wonder how the Chronicle feels 49ers Insider is doing. I believe the original price for the year was $4.99, which was a bargain, I see it is now only $0.99 – though maybe that reflects the fact that the season is already two-thirds done (though the 49ers appear to be on their way to the playoffs). (The reader reviews inside iTunes are universally positive.)

49ers Insider (like to iTunes), if you recall, is being built using Mag+. The latest issue weighs in at 243 MB and two issues are being produced a week – one pregame issue and one post game issue.

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