Wednesday, December 19, 2012

Australian roots music magazine Rhythms launches a tablet edition into the Apple Newsstand

The great promise of the Apple Newsstand, or any digital newsstand that is open to any publisher, is that the reader can find new titles of interest, magazines that the reader never even knew existed. That is the shame of the new Apple App Store redesign, it is shutting off U.S. readers from the rest of the world by making it harder to find new titles.
So off to the Canadian Apple App Store I went to search for new Newsstand publications and there is where I found Rhythms magazine, the tablet edition for the Australian roots music magazine. By copying the Canadian App Store link and simply changing the "ca" to "us" I was able to download this new digital magazine.

The digital version of Rhythms appears to be a hybrid app: full page ads taken from the print edition, combined with new, reformatted editorial pages. The tablet platform allows for the editors to insert music clips into the reviews and animate the cover, complete with an audio clip.
Rhythms Magazine is an Australian based but globally focused monthly roots music magazine that has been established for twenty years. The Rhythms app is a bespoke extension of the print magazine, covering Americana, blues, country music, folk music, soul, world music and jazz news, reviews and in depth features. – app description
The hybrid approach works great, though I did find the navigation a bit of a problem. Any tapping of the left or right side of the page moves you forward or backward. This is fine except when there are music clips and you want to pause the music. A tap of the player and off you go to the next page!

The latest issue available, December, is free of charge to access. Two others issues can also be found inside the app.

Single issues will cost $4.99 (or $5.49 AUD, £2.99 or 4.49€). Annual subscriptions are available as well priced at $47.99 ($49.99 AUD, £34.49 or 42.99€). Those subscription prices represent only a modest discount over the print subscription prices, though obvious international readers would probably be new digital readers.

Here is a brief walk-through the beginning of the December issue which should give you a good idea of what you'll find inside:

1 Comment:

Jignesh Padhiyar said...

Well, I don't know anything about the magazine but the thing about app/magazine discovery is a serious thing to consider. In trying to provide relevant results, users are being cut-off from a lot of amazing stuff on the App Store that's country-specific.