Thursday, December 20, 2012

Morning Brief: Apple notifies developers of holiday shutdown period; the marketers addiction to email

Apple this morning is sending out emails to developers to warn them of the upcoming holiday shutdown period which starts tomorrow and extends to next Friday, December 28.

The shutdown effects iTunes Connect and will effect app releases and any changes a developer makes to pricing through the developer site.

"We strongly recommend that you do not schedule any pricing changes in iTunes Connect that would take effect between Friday, December 21, 2012 and Friday, December 28, 2012," the email told developers. "Pricing changes scheduled to take effect during this date range will not be reflected on the App Store and your app or In-App Purchase will become unavailable for purchase until after the shutdown."

Not surprisingly, there were an awful lot of app updates released this morning, though only a handful to media apps.
Camera+, a useful iPhone camera app that has been inside the App Store for quite a while now, got another update, while also giving its users a Christmas greeting at the same time.

Twas the night before Christmas, when all through the App Store,
Not a creature was stirring, not even a Spore.
Some crash bugs were fixed with the greatest of care,
So that you, our beloved Camera+ user, could take photos with flair!
We’ll never do shady things with your shared pics because it just isn’t right.
And on that note… Happy Christmas to all, and to all a good night!

If you don't own this useful app and you take lots of pictures with your iPhone Camera+ might be worth downloading as it is currently priced at only $0.99.

Christmas is becoming much like the election season, where the weary citizen is anxious for an end.

My email inbox is in desperate need of cleaning out thanks to companies that do not know how to effectively use email. FTD today, for instance, sent me a dozen emails as if spamming to this extent would produce the desired results. It, instead, has convinced me never to use their services.

The email promotion has become what the fax promotion became a decade ago: the marketing choice born out of desperation where markets know that they will experience diminishing returns, but are too addicted to the tactic to give up on it.