Monday, December 17, 2012

The Boston Globe and WBZ-TV announce new collaboration agreement; media companies will share video content and reporting across print, online & TV

The Boston Globe and WBZ-TV, the local CBS station, today announced that they will begin a collaboration that will combine the news and feature resources of both media outlets. The Globe is owned by The New York Times Company, while WBZ-TV id owned-and-operated by CBS.

According to the announcement, the two media outlets will share breaking news and video on television, in print and online, bringing WBZ-TV's AccuWeather forecasts and meteorologists to The Globe, for instance.

"This collaboration will further allow The Boston Globe and WBZ-TV News to deliver the most comprehensive news and information across platforms to better serve consumers when, where, and how they want content,” said Mark Lund, President and General Manager of CBS Boston’s WBZ-TV.

The new collaboration will mean that TV viewers will probably be seeing Globe reporters providing interviews and analysis for WBZ-TV news reports, as well the use of Globe polls.

“The relationship with WBZ-TV is one more way for the Globe to extend its reach in Greater Boston, with a news organization that values quality journalism,” Caleb Solomon, the Globe’s managing editor, said.

0 Comments: