Tuesday, December 4, 2012

The British are coming (again): Mail Online hires two U.S. digital executives to run North America sales efforts

Here they come again, the British want a piece of the American media landscape. Mail Online, the UK website of the Daily Mail, has hired two veteran digital sales executives to lead North American sales, "signaling an emerging strategy to monetize its strong audience growth in North America," the company announcement proclaims.

Rich Sutton, who previously was the Global Head of Sales at CBS Interactive Music Group, will oversee advertising as Chief Revenue Officer. Sean O'Neal, who served as President of Vizu Corporation, the online ad research company, will head marketing as Global Chief Marketing Officer.

Rich Sutton and Sean O'Neal
Both executives will be based in New York and will report to Mail Online Publisher Martin Clarke.

Mail Online is attempting to monetize its current U.S. web traffic, rather than building a new U.S. website as The Guardian has done. "Mail Online traffic is growing by 5% a month, as well as enjoying huge mobile and video growth. I am excited to begin the journey of marketing its highly attractive audience to the advertising community and introducing the site to new consumers," said O'Neal in the press statement.