Thursday, January 17, 2013

Adobe and Apple help promote Wenner Media's new tablet edition of Rolling Stone magazine

Not surprisingly, Adobe is promoting on its blog the release of the new tablet edition of Rolling Stone, as it was made using the Adobe Digital Publishing Suite. You can read the original post, and the accompanying video, here.

Adobe doesn't have a whole lot to say about the new app, but it does include a quote from Joseph Hutchinson, Rolling Stone Design Director: "We’re excited to give our readers a digital version of the magazine that is designed specifically for the iPad. Each page and photograph of the magazine is optimized to enhance readability and allow readers to easily navigate through the issue, along with the added feature of being able to listen to music samples."

Apple, too, is promoting the new app, featuring the app at the top of its carousel in both the Music and Newsstand categories inside iTunes.
 photo RS-Apple-Newsstand-promo-sm_zpsd1007c6f.png
With the recent redesign of the App Store, new apps no longer can be found simply by searching under the "All" area as it's been eliminated. In fact, as of today, other than the "New and Noteworthy" section, which does not actually feature new apps, the only other apps being feature are 13 apps under the banner Entertainment News. Because of this, many developers are complaining about both declining app sales and the barriers Apple seems to be putting up for small and independent developers.

Wenner Media is clearly not in this category and is, therefore, getting good treatment from Apple.

As with many other big name magazine titles, Rolling Stone has launched its first interactive tablet edition strictly for Apple's iOS platform. Amazon continues to have a Kindle Edition, but readers generally have rated that poorly for its high price and replica edition design.

I found nothing in Google Play.

It seems likely that Wenner Media is staying away from doing much more than support the other platforms with replicas, at least for now.