Tuesday, January 29, 2013

Apple announces new 128GB versions of the iPad, new models available February 5

I find the goings on at Apple very odd, and more than a bit disquieting. Apple announces a brand new iPad model, a 128 GB iPad priced at $799, and its own website is silent on the matter. Very odd.

"With more than 120 million iPads sold, it’s clear that customers around the world love their iPads, and everyday they are finding more great reasons to work, learn and play on their iPads rather than their old PCs,” said Apple’s senior vice president of Worldwide Marketing, Philip Schiller, in the announcement. "With twice the storage capacity and an unparalleled selection of over 300,000 native iPad apps, enterprises, educators and artists have even more reasons to use iPad for all their business and personal needs."

The new iPad, which includes an LTE model priced at $929, will become available February 5.

January has been the traditional time when Apple would hold an iPad event. But Steve Jobs is gone, and apparently Apple has nothing really new to offer customers looking for a tablet. More storage is nice, but the new iPad adds to the line rather than bumps previous models. That means demand for the 128GB model will be minimal, and with new models, including the iPad mini, introduced last fall, it looks like Apple is really at a loss as to where to go with their tablets.

The announcement for the new model of the iPad talked mostly about business applications for the iPad which will demand more storage.

"Our AutoCAD WS app for iOS was designed to give customers seamless access to their designs anywhere, anytime," Amy Bunszel, vice president of AutoCAD products for Autodesk is quoted in the press release. "These files are often large and highly detailed so having the thin and light iPad with its Multitouch display, integrated camera and all-day battery life, is a real advantage for iPad users to view, edit and share their AutoCAD data."

Does this mean Apple will be on the new product sidelines until the fall, or at least until WWDC? Hard to say, but you can bet a lot of Apple shorters will see today's news as a sign of trouble ahead for Apple.

1 Comment:

Anonymous said...

What the hell is going on at Apple. This is not the way it has been done. First the iPad 4 in the fall, then this 128GB model, Doesn't look like anyone is minding the store.