Monday, January 28, 2013

The New Republic for iPad Version 2.0: 'Way to evolve'

Quite a number of media apps got major updates today, though most were trying to fix bugs. One app, the iPad edition of The New Republic, is labeled as Version 2.0 and is a major redesign of both the magazine and the app itself.
The New Republic’s beautiful, completely redesigned iPad app brings the magazine to life with its fun and modern design. Far beyond just a digital replica of the magazine, the app takes all of the issue’s rich content and combines it with a host of engaging features and additional content: interactive photo essays, intuitive navigation and sharing functionality, and exclusive audio and video.
The New Republic for iPad may look very much new to loyal readers, but for those who have been following the evolution of the tablet edition it will feel very familiar. The app edition is a hybrid in that print ads are as seen in print, though it is possible that some of these ads were swapped out for tablet version as some contain links, and all are very readable. The editorial pages are then reformatted for the tablet reading experience, though many of them look like they were ported over with only a minimal amount of changes.

Nonetheless, the result is a good digital magazine and as one reader says in commending the staff: "to echo others, way to evolve."
 photo TNRV2-library-sm_zps79ecd149.jpg
The new app is offering the latest issue of the magazine free of charge: it weighs in at around 128 MB due to its portrait-only design and a minimum of multimedia content.

The magazine was purchased last year by Facebook co-founder Chris Hughes and the redesign of reinvigoration of the title is getting quite a bit of attention. The New York Times, as an example, is running a feature on the new owner and the magazine's changes today on the front of the B section this morning.

Here is a brief walk-through the free issue being offered inside the newly updated app (the next post will cover some of the other updates of media apps released this morning):