Wednesday, January 23, 2013

The New York Post enters the eBook business teaming up with HarperCollins, publishing a new digital-only title very much in keeping with the tabloid newspaper

I so very much needed a good laugh today and I have to thank the New York Post for providing it with their announcement of their first eBook, published in partnership with HarperCollins.

Tricks of the Trade is by Ashley Dupre, the paper's "Ask Ashley" columnist, and a former escort. The eBook was released this morning and can be found inside Apple's iBookstore,, Google ebooks, Barnes & Noble and BAM! making it available on iOS, Kindle, NOOK and Android platforms, priced at $5.99.

"Tricks of the Trade is a unique and fun book – the perfect way for The Post to enter the market. We expect it will be the first of many Post eBooks to come in partnership with HarperCollins," said Jesse Angelo, publisher of the New York Post.

"Many of our readers have already embraced the Post's digital products, and we believe this new venture into eBooks will prove very popular," Angelo said. "We are thrilled to be working with our friends at HarperCollins, one of the world's great publishers and a true digital leader."

The Post has a new website to support the new eBook with links to the various online stores. (One has to admit, the Post really knows its readers.)

The eBook does not, apparently, have a print equivalent, when makes the partnership with a publisher a bit odd. One would think that newspapers could create and launch their own eBooks without a publishing partner, just as several other newspapers such as The Seattle Times have done. But it is true that managing various eBook platforms is not a breeze. The Times eBook, for instance, was built solely for Apple's store using iBooks Author. Recently the NYT chose a partner to produce eBooks, too, inking a deal with Byliner.