Wednesday, February 6, 2013

A digital media start-up launched by the team behind the British Journal of Photography & Popular Science UK; Apptitude Media promises 'to help reinvent the magazine'

A management buyout by the publishing team behind the British Journal of Photography has led to the formation of a new digital media start-up company, Apptitude Media. The new company will be led by Marc Hartog as CEO, who was the Group Publishing Director at Incisive Media, the previous owner. Incisive will be taking a minority stake in the new media company.
 photo BJP-best-cover-sm_zps035af49e.gif
The new company, currently 15 staffers, also are producing the UK edition of Popular Science (UK App Store link) and the iPad edition of 125 Magazine (US App Store link). All three tablet editions are still appearing in the Apple Newsstand as being sold by Incisive Media and will have to migrated over to a new developer account.

Also, all three tablet editions were built using the Mag+ platform – many members of the Mag+ team, including the CEO, Gregg Hano, come from Bonnier, the publisher of Popular Science. "In my opinion the team are doing some of the best work in the digital publishing space, among the top 1% of digital publishers in the world," said Hano in the launch announcement.

Marc Hartog
Joining the new media venture are Mick Moore, creative director; Tom Royal, CTO; Simon Bainbridge, editorial director; and Marc Ghione, marketing director. Daisy Dorras will major client manager for BJP, while Stuart Munro will fill the same role for Popular Science UK and 125 Magazine.

"I am looking forward to working with a world class team, fresh ideas and new launches, working hard, having fun, and just being part of the most exciting time in publishing in a generation," said Marc in the announcement.

Apptitude Media will be offering digital publishing consulting services to other publishers which to launch digital editions, and will be seeking additional partnership opportunities.

It's been awhile since we've look at the tablet edition of the BJP, so here is a brief walk-through video of the Best of 2012 issue currently to be found within the iPad app: