Thursday, February 7, 2013

Issues to come, issues that are here: Chicago Sun-Times launches Sport, delivered to iPads every Sunday through the Newsstand; BÜZE Magazine moves on to its second issue as it looks to build readership

Today the Chicago Sun-Times released another new tablet magazine into the Apple Newsstand, though without any issues to download at this point. Sport by Chicago Sun-Times is a digital magazine that will be delivered to readers each Sunday and will cover all the local area sports teams.

The new tablet magazine joins Bears Extra, Bulls Extra, College Football Gridiron as sports magazine built for the iPad. The Sun-Times also has its main news app Chicago Sun-Times for iPad and Splash, its social magazine. And, before I forget, there is an older stand-alone app, as well, Chicago Sun-Times, which is also for the iPhone and which mirrors the content from the paper's website.

Right now there is not much to say about the new app since the first issue won't be available, I would assume, until Sunday. Readers, though, can still subscribe to the Newsstand app for free inside and I would guess their first issue will be delivered to them automatically some time on Sunday morning, or even Saturday evening. Sorry, I don't know more than this because getting media folk to call you back (or even the publishing vendor) is nearly impossible. Maybe I should have told them I was Jim Romenesko, that might have gotten them to respond.

 photo Buze-issue2-cover-sm_zps3b71df43.jpg
While the Sun-Times new app has nothing to show right now, another recently released tablet magazine is moving on to its second issue. Büze Magazine (here is TNM's original post on the app) this month features Bertha González of Casa Dragones on the cover and is looking to build off the success of the first issue (which featured Dan Aykroyd on the cover).

Cary Hyodo, the magazine's director, told me that the app has been downloaded 1,200 times so far and that subscriptions are slow. But they have been pleased with the international interest in the digital magazine. "What I found interesting was that, besides the obvious Euro/North American downloads, we also have downloads from Sweden, Norway, Denmark, Australia, NZ, Mexico, China and Turkey."

They'll hoping to improve their download and subscription rates with the second issue and they should do this as they have a nice website in support, as well as a media kit for ad sales.

Single issues inside the app are available for $3.99, and an annual subscription is priced at $19.99.