Tuesday, February 19, 2013

Morning Brief: Chicago Tribune promotes 'Tablet with digitalPLUS' subscription offer; The Nimble gets an iPad app update, uses the Baker Framework

The Chicago Tribune sent out emails to former subscribers that offers a tablet in exchange for a 2-year subscription to their digitalPLUS service.

"You must commit to a new 2-year subscription to qualify for this offer," the promotion states. "This subscription will cost $11.96 every 4 weeks and will be billed automatically to your credit card. There is a $60 fee for early cancellation, but this fee will decrease by $2.30 for each full 4 weeks of completed service under the subscription. For example, if you cancel after 52 weeks, the early cancellation fee will be $30 charged to the credit card on file. WiFi service not included."

The deal includes Sunday newspaper home delivery, access to the Chicago Tribune's digital edition, and unlimited access to the website. The Tribune's eBook collection are included, as well.

No mention is made in the promotion about the actual tablet being offered, however. In August of 2011 the company made big news news by saying it was developing a tablet that it would give away with subscriptions. The current promotion mentions that P.C. Richard & Sons would be handling the fulfillment and customer service for this promotion.

Meanwhile, Tribune Interactive has quietly pulled many of its tablet magazines from the Apple App Store. Both The Bulletin, the digital magazine for Bulls coverage, and BearDownload, for Bears coverage, have been pulled from the Newsstand. Both digital magazines were using the Mag+ platform. The Tribune, though, recently launched Chicago Tribune Photography into the Newsstand. The app appears to have landed with a thud as there are no reader reviews despite having been launched almost six weeks ago.

A number of TNM readers have mentioned the Baker Framework as a possible digital publishing platform for use in creating tablet magazines and other digital media products. The Nimble Magazine, which uses the platform, today issued an update to its iPad app.

The mobile art magazine's app description mentions "better subscription workflow" and bug fixes. It also says that the Newsstand icon will now be updated automatically when the latest issue is downloaded.