Thursday, February 21, 2013

Morning Brief: NewspaperDirect lands five sports titles from UK-based Greenways Publishing; the Star-Telegram updates its sports magazine app to make it free of charge

Vuncover-based NewspaperDirect yesterday announced that it had just launched five sports newspapers and magazines onto its platform from UK publisher Greenways Publishing. The five publications will be available through three digital channels: the PressReader application, its companion website,, and NewspaperDirect's Print-On-Demand channel.

The five Greenways Publishing publications are The Rugby Paper, The Non-League Paper, The Football League Paper, The Cricket Paper, and Late Tackle.

"We've been getting a lot of interest from sports publishers seeking to get their brand in front of new readers to increase circulation and revenues," said Nikolay Malyarov, vice president of publishing and legal affairs at NewspaperDirect. "Reaching sports fans on the latest mobile devices is especially important for these publishers, since their readers tend to be on-the-go consumers of news content. The instant translation capabilities built into PressReader and make it possible for national publishers to appeal to international audiences."

Greenways Publishing also has replica edition iPad apps inside the Newsstand for each of the titles from PageSuite. The universal apps appear under the vendor's name, rather than the publishers.

The McClatchy owned Star-Telegram from the Dallas-Fort Worth area, yesterday updated its tablet magazine app for DTW OT Sports.

The tablet magazine for the iPad was launched last August (see original TNM post here) The publishing team used PressRun (now AppStudio) to create the digital magazine app – the first tablet magazine from a McClatchy newspaper, as far as I am aware.

DFW OT Sports is a monthly magazines – many other papers launching tablet magazines have chosen to go weekly, or even twice a week – and was charging $1.99 for the app, then a monthly $1.99 subscription from within the app.

Yesterday's update, however, makes the app free, and no longer will require a subscription fee within the app to access issues. Generally this is done to increase downloads and overall readership. DFW OT Sports only has received one reader review since its launch.