Thursday, March 21, 2013

Major League Soccer launches its own digital magazine, OVERLAP, into the Apple Newsstand

Major League Soccer has launched its own digital magazine into the Apple Newsstand today. OVERLAP Magazine is a native tablet magazine that appears to have been created through a partnership with the publishing team at Howler Magazine, itself a magazine about soccer.

With the support of the MLS, this is one new digital magazine launch that should over time successfully reach its audience – assuming the MLS and everyone else is patient.

The app and its current issue inside are free of charge. The premiere issue features Graham Zusi on the "cover" (he plays for Sporting Kansas City).

The issue inside only weighs in at just over 60MB, which is very modest considering that the digital magazine can be read in both portrait and landscape. The layouts are identical, however, which no doubts saves file space.

The design is simple enough, articles are designing in a continuous scroll and are on one long page. There is enough audio and video here to keep the interest of readers so this new digital magazine should get high marks inside the App Store.

I've reached out to Greg Lalas. editor-in-chief at MLSSoccer.com and will be do a follow-up post to this later this afternoon. In the meantime, here is the usual walk-through video for you below. (By the way, I don't know if anyone has noticed, but I've upped the resolution on the videos so that they are a bit better at fullscreen.)


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