Monday, March 11, 2013

NY Daily News partners with travel guide app start-up MyCityWay in major update of its mobile news app

The New York Daily News has released a new version of its mobile app, partnering with MyCityWay, a NYC start-up that makes mobile travel guide apps. The new version of Daily News Mobile is listed as Version 5.0

The update adds a wealth of new content including blogs. But it is the city guide information that has been added via MyCityWay that will be what readers notice most: dining and coffee shops, nightclubs, shopping, attractions, etc.

The main news app remains driven by the RSS feeds originating from the Daily News, of course. Sections include Metro, America, Politics, Crime, Sports, Showbiz, Opinion, Photos, Living. Columnists, Blogs, Horoscopes, Reader Offers and Dining.

A new QR reader links the app to the print edition of the paper so that readers can gain access to online material like video and photo galleries.

The app will allow advertisers to geo-target readers through location services, hopefully opening up new mobile advertising sales opportunities for the Daily News sales team.

"This also opens up new significant opportunities for advertisers who can help influence people at key decision points. The ability to customize content and access tens of thousands of stores, venues and services takes the app to a new level of personalization and relevance for consumers. Now users can quickly find anything from the nearest WiFi hotspots to a specialty food store," said Daily News President & CEO Bill Holiber.