Revenue for Q2 of 2013 was $43.6 billion, up 11 percent over the same period last year. The revenue level was 20 percent Q1, but Apple's Q1 is the holiday shopping season, so no one expected numbers over Q1.
The number TNM looks at, if you've been following this site, is iPad sales – and they were pretty good. 19.477 million units, up 65 percent over the same time period last year (when there was no iPad mini). iPad sales were down 18 percent over Q1, but again, that was the holiday period.
If you take a look the chart you will see that iPad sales follow a pattern, highest in Q1, then down a little in Q2. But each quarter generally beats the same period a year earlier, and the pattern didn't end this quarter.
To date, three years after the launch of the original iPad, over 140 million iPads have been sold. Apple only once released a breakdown of iPad sales in the U.S., and that was because of the Samsung suit. But using those numbers as a guide I would estimate that iPad sales in the U.S. since 2010 is around 55 million units. That should give you an idea of the market penetration.
As for the iPhone, well those are still selling, as well. Apple sold 37.4 million units in Q2, up 7 percent over the year before. But when you look at the decline in iPod sales, it does appear that Apple has an issue when it comes to mobile devices. Essentially there was no gain at all due to the 27 percent decline in iPod sales.
Mac sales were also down, but only 2 percent. Nonetheless, I'm sure Mac fans are wondering when some of that design talent can be borrowed by the Mac side of things.
Apple's guidance will disappoint some, as well: flat sales with a slight decline in margins for Q3 of 2013. Not surprisingly, Apple CEO Tim Cook announced an increase in the Capital Return Program, increasing the dividend. Call it a bribe to the investor community, something I'm sure the previous CEO (you remember him, don't you?) would never have done.
From the press release:
"We are pleased to report record March quarter revenue thanks to continued strong performance of iPhone and iPad,” said Tim Cook, Apple’s CEO. "Our teams are hard at work on some amazing new hardware, software and services, and we are very excited about the products in our pipeline."
"Our cash generation remains very strong, with $12.5 billion in cash flow from operations during the quarter and an ending cash balance of $145 billion," said Peter Oppenheimer, Apple’s CFO.