Monday, April 22, 2013

M2 Magazine launches new free tablet edition into the Apple Newsstand using Oomph: Capital Australia

The publishing team behind a series of magazines under the M2 Magazine umbrella has today launched a new tablet edition, Capital Australia. The digital magazine is available inside the Apple Newsstand free of charge – one can download one of the two issues currently available free, or subscribe free, as well.

The new digital magazine uses the same Oomph platform from Mogeneration as seen in other native tablet editions from Australia and New Zealand such as Coles Magazine (see original TNM post here).

The app description calls Capital Magazine "the Entrepreneur's Bible" and the April edition features the entrepreneur's entrepreneur Richard Branson.

"Capital is your vital companion for business and personal success. The latest business news, wealth making trends, Inspiring Entrepreneurial profiles and more," reads the description.

The M2 Magazine team is lead by Tim Lawrence, managing director, Andre Rowell, editorial director, and Greg Sinclair, advertising director. In addition to this new digital edition, the publisher also has iPad apps for M2 Mag USA, M2 Australia, M2 New Zealand, and M2woman Magazine. Although I have not downloaded all the apps, they all appear to feature native tablet design.

The M2 team: Tim Lawrence, Andre Rowell, Greg Sinclair
The design for Capital Australia is fairly simple: the app supports both portrait and landscape, though the digital magazine feels like it was designed for portrait. There is some animation, but it is kept to a minimum, as you'll see in the walk-through video below.

As a result, the April issue weighs in at 67.1 MB, a pretty moderate file size for a digital edition supporting both orientations.