Tuesday, April 2, 2013

Morning Brief: Newly formed TeamRock picks up two rock music titles from Future plc; Prudential features the front pages of the NYT in its new web ad campaign

Future plc announced today that it had sold two of its rock music titles to formed TeamRock, the recently formed venture formed by John Myers, former CEO of The Radio Academy and head of GMG Radio and Billy Anderson, a former GMG radio executive. The two titles are Classic Rock and Metal Hammer. Both titles currently have replica edition apps inside the Apple Newsstand.

The two titles were sold for £10.2 million and included in the deal were the events The Golden Gods and The Classic Rock Roll of Honour.

The new venture was formed last summer and is based in Glasgow and London. When launched TeamRock said the mission of the company was to deliver"a range of services to “rock music” fans across the world via a number of multi-media platforms."

We are delighted to acquire these wonderful brands that will play a significant part in the development of our larger business. They come with a great team led by Chris Ingham and we look forward to investing further in their development,” said Billy Anderson, who has assumed the role of TeamRock Chief Executive.

Commenting on the sale Mark Wood, Future's ceo said "Classic Rock and Metal Hammer are highly successful and well-managed parts of Future, but they have not been centre stage in our current growth strategy. They are great brands with a great team and I am confident they will continue to flourish under new investment from Team Rock."

In January of last year Future sold off Guitar World, Revolver, and Guitar Aficionado to NewBay Media.

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Prudential teamed up with The New York Times on any interesting ad campaign that features the front pages of the paper.

Readers are invited to fill in a form with their birth date which then pulls up the front page of the NYT from that date. The ad message is then "A lot can happen in the average life span, especially now that we're living longer."

The ad features links to LinkedIn and Twitter to help share the ad and its message.

Forbes magazine looks today at the impact of the Internet on the recruitment industry. The article is actually rather modest in length but is spread over several web pages. The equivalent in print would be magazine pages only two or three paragraphs in length. As a result of this practice one would have to take with a grain of salt any page view numbers coming from the publisher, right?