Wednesday, April 3, 2013

Morning Brief: Twitter Cards for app installs and deep linking; SEC reveals new social media rules for company officers; trade press reports on new magazine launches, and gets it wrong again

Twitter is held a developer event at its headquarters in San Francisco and, interestingly, the event was closed to the press. But Twitter itself unveiled a little of what was discussed on its own developer site.

One of the topics discussed involved new Cards, Twitter's way of displaying embedded content within individual tweets.

"One of the most important features in the new Cards is the ability to allow users to download your app (if the user doesn't already have it installed), or deep-link into your own app (if the app is already installed on the user's mobile device)," the Twitter developer blog said late last night. "By adding these new footer tags to your markup, you'll be able to specify downloads for users who've not yet installed your app on their device. This will work across iPhone, iPad, and Android (Google Play)."

If the Twitter user has the app installed, Twitter will also allow for deep linking which will open the app, the blog post said.

Speaking of Twitter... the Securities and Exchange Commission yesterday revealed new disclosure rules for chief executives to use when on Facebook, Twitter and other social networks. In brief, it's OK to Tweet, as long as the company has already announced what their social media strategy is.

In other words, if a CEO says upfront "hey, every once in a while I will Tweet about our earnings and other company news" then the SEC is fine with this. But if a company chief executive wings it they may still get in trouble.

What will follow, most likely, is that many companies will begin to include disclosures to their reports stating who at their company may use Twitter or Facebook occasionally.

Here we go again: yesterday reported that there were 27 magazine launches in the first quarter of this year... and naturally some trade industry websites reported this as fact, as they do after every report.

Well, it's not true. How many were there? I don't know because there were so many.

What is reporting, of course, and the trade industry press are mindlessly repeating, is the number of new print magazines launched. In the new world of digital media this information really doesn't tell you anything.

(TNM has already reported on 42 new digital-only tablet magazines launched in 2013. We're not talking about new tablet editions, but brand new titles.)

No, we are not seeing a time period where less new titles are being launched. We are, instead, in the midst of the greatest period of new magazine launches... ever. How the media trade industry press can be so wrong, all the time, is a great mystery. Someone, anyone, buy these guys iPads!